PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MIE GACOAN DI JAKARTA TIMUR

This study aims to examine the effect of product quality and service quality on customer satisfaction among Mie Gacoan customers in East Jakarta. This study employed a quantitative descriptive method by distributing questionnaires through Google Forms using purposive sampling, involving 120 Mie Gacoan customers in East Jakarta as respondents. The data were analyzed using SPSS 26 to conduct multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results of the study indicate that, based on the t-test, product quality and service quality have a positive effect on customer satisfaction among Mie Gacoan customers in East Jakarta. Based on the results of the multiple linear regression analysis, product quality and service quality jointly influence customer satisfaction among Mie Gacoan customers in East Jakarta by 73,2%, while the remaining 16,8% is influenced by other variables that were not examined in this study.