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Hooked: How to Build Habit-Forming Products
Nir Eyal
Hooked: How to Build Habit-Forming Products
The Goal: A Process of Ongoing Improvement
Eliyahu M. Goldratt & Jeff Cox
The Goal: A Process of Ongoing Improvement
Good Strategy/Bad Strategy: The Difference and Why It Matters
Richard Rumelt
Good Strategy/Bad Strategy: The Difference and Why It Matters
The Hard Sell: Crime and Punishment at an Online Pharmacy
Evan Hughes
The Hard Sell: Crime and Punishment at an Online Pharmacy
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Seth Godin
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin
Purple Cow: Transform Your Business by Being Remarkable
This Is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin
This Is Marketing: You Can't Be Seen Until You Learn to See
Contagious: Why Things Catch On
Jonah Berger
Contagious: Why Things Catch On
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Al Ries & Jack Trout
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Robert B. Cialdini
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Influence: The Essential Guide to the Psychology of Influence and Persuasion in ...
Robert B. Cialdini
Influence: The Essential Guide to the Psychology of Influence and Persuasion in ...
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Clayton M. Christensen
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Built to Last: Successful Habits of Visionary Companies
Jim Collins & Jerry I. Porras
Built to Last: Successful Habits of Visionary Companies
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space an...
W. Chan Kim & Renée Mauborgne
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space an...
The Personal MBA
Josh Kaufman
The Personal MBA
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Eric Jorgenson
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
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